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These layout suggestion and layout re-do's were done as a part of Course 1, Lesson 8A, on Visual Weight. I invite you to be brave and participate by senidng me a layout. It is how I learned to grow in skills, with others giving me suggestions.

1. contrast - yes, I think you did well in highlighting the photo with both contrasts. I can read the text good too.

2. size- the photo is larger than all the other blocks of color and, therefore, it is not in competition with them. However, the flourishes are so large my eye goes to them first and keeps jumping back and forth between them and the photo.

3. color - I love neutral colors...they work so well. I was wondering if you just used blending modes or lowered the opacity a little more on the flourishes if they would be soft enough in color as to counteract the large size so as to not compete with the photo.

4. shape - not applicable.

5. texture - you have nice textures on the papers, but they are not ones that are bold that would compete for visual weight, so it is nice.

6. isolation - you do have the isolation technique working here with all the white space above and below the color blocking to help bring the eye to the center.

7. value - the flourishes also have value working with the size and color to give them visual's got to be a balance of the three to reduce the visual weight. In the alternative, add visual weight principals to the photo, such as making it even larger and allowing it to come offset the color blocking.

8. balance - the layout is balanced, but almost too balanced. It might even be a little top heavy. Having more space at the top than the bottom makes it bottom weighted which always seems to feel better (but not always, there are rule breakers!)

Thanks for being patient with me as I found time to get here to post...I like to take time with these posts and really look and think and so I cannot always get to them right away.


Copyright Cheryl Rutledge-Brennecke
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